Street Casting

Due to the similarities and differences in the lifestyle of Oxford Street and Covent Garden, it was expected to find one or two similar trends. One of which was the use of fur to trim parts of garments, specifically on hoods. The difference in the trend was in the use of real and faux fur. Due to the high-street nature of Oxford Street and the middle-upper-class market of Covent Garden, it was apparent that we noticed more real fur in Covent Garden.
On Oxford Street the two other trends reported were ‘Clashing’ and ‘The Black Coat’. When relating these two trends to the area, it is not hard to see why they were seen. Oxford street is well known for its fashion retail, targeting a variety of markets, and is not surprising to find that not everyone let’s say has a ‘sense of style/fashion’ when shopping; the clash of material, print and colour derives from a shopper that simply takes what they see from the shop windows and puts it all on in thinking that they are on trend.
A key trend in Covent Garden was the British Heritage look, through shoes (The Brogue), coats and even colour: Oxford Street has black, while Covent Garden has browns and dark greens. A final trend in Covent Garden was the Quilted Jackets, due to the British nature of Covent Garden and the brands seen there (Burberry and Barbour).
We noticed a British presence in both areas, with the rebellious nature of London Fashion seen in the clash on Oxford Street and the heritage feel of Covent Garden’s colours. There was an air of making statements in both areas seen through the use of fur, but more so on Oxford Street with the idea of clashing and the classic black coat that never fails to go out of fashion during the winter months.

Oxford Sreet

Covent Garden